With the growing uncertainty of travelling abroad, plus the headache of cancellations and vague travel insurance policies, 2020 has seen the resurgence of the Great British Staycation.
After Boris Johnson gave the staycation all-clear announcement back in July and lifted the strict UK lockdown measures the British public took to their computers and phones to book holidays across the breadth of the British Isles. The Evening Standard reported on the Tuesday following Boris’ announcement one staycation was booked every 11 seconds.
Hoseasons one of the UK’s leading holiday letting agencies said it had a booking every 11 seconds whilst sister company Cottages.com reported a 455 per cent year-on-year increase in bookings by the close of business on the Tuesday after the Prime Minister lifted restrictions on the domestic tourism industry.
There is no better time to take advantage of the booming Great British staycation market by generating your own direct sales. Gone are the days of the OTA’s and competitive international packages for the UK holiday market. So how can you take advantage of the current market without breaking the bank? Surprisingly, it’s not all about your PPC budget or sales teams knocking on repeat customers’ doors, it’s all about ensuring you provide a smooth Staycation to attract repeat guests and guest recommendations.
3 Top Tips for Creating the Perfect Staycation
- Let your PMS do all the work; once you have a great PMS in place you can utilise the data to understand your customer needs and implement a retargeting strategy based on guests individual interest that is bound to have a 100% success rate. You can utilise the PMS by using push notifications on an individual customer basis.
- Data from the PMS will allow you to create designer staycation packages and set the correct rate strategy based on guest interests and feedback collated over time.
- Flexibility and hospitability; it goes without saying in today’s market it pays to be flexible and hospitable and will help you to keep the stay in staycation with repeat customers and guest recommendations.
The use of a great PMS and implementing new technology into your business such as a hotel branded app will help you to take advantage of Britain’s booming staycation market, as well as responding to the ever-changing environment of less human to human interaction.
Find out more how Hop PMS can help you here.
For more information, please contact sales at firstname.lastname@example.org or call us on 0345 301 0034.