With temperatures rising and summertime in full swing, it may feel too early to think about getting into the Christmas spirit. However, summer really is the prime season to start your hotel's Christmas marketing.
With just a few months to go, many businesses will start planning their corporate events and staff parties to ensure they secure the best prices at their preferred venue.
Missing out on the usual festive fun last year means people are craving reconnection with loved ones and looking forward to reuniting with friends and family to celebrate Christmas and ring in the new year.
So, how should hotels start promoting Christmas in the summertime?
A digital brochure is a perfect format to present all you have to offer over Christmas in a creative and informative way. Downloadable PDFs are also ideal for website visitors to share with their family, friends and colleagues before booking.
Create a dedicated Christmas section on your website listing all of your Christmas information, deals and packages, along with your downloadable PDF digital brochure, with contact forms to capture data and follow up on enquiries.
Start a series of Christmas promotional emails and add details of your festive packages to your monthly newsletters, with links directly to your Christmas website pages to drive traffic and boost enquiries.
Posting regular engaging content and eye-catching graphics around what's happening at your hotel will start to raise awareness of your Christmas events.
Closer to the time, sharing photos of your hotel's decorations and staff in their Christmas outfits helps generate interactions and creates a buzz around your festive deals.
List your Christmas events on your Facebook page with website links within the listing so guests can easily find info and register their interest.
Christmas may feel a while away, but summer is the perfect time to start your festive marketing strategy to ensure that bookings and occupancy rates are filled over the winter.
Contact HopDigital for more advice and to find out how we can help.