Should TikTok be included in your hotel's marketing mix?

If your target customers are between the ages of 13 and 60, you should consider adding TikTok to your marketing mix right now.

  • Dawn Whittle
  • Published on August 27, 2021

Social media has had the most significant impact on the return of travel recently. One particular platform is playing a pivotal role in promoting and showcasing the hospitality and travel industry. TikTok now hosts the most-viewed travel and tourism-related content than any other social media platform.

What is TikTok?

TikTok is an app that enables its users to create and share short-form 15-second videos. Now available in over 150 countries, TikTok is reported to have acquired over 1 billion users by 2021. So if your target customers are between the ages of 13 and 60, you should consider adding TikTok to your marketing mix right now.

How can hotels use TikTok to their advantage?

Hotels can effectively use TikTok by simply creating and sharing short videos and images accompanied by music or voice-overs. Taking advantage of the fastest-growing social media platform can make a significant difference in increasing your hotel's online visibility. In addition, understanding how to use TikTok to your hotel's advantage can help to increase customer engagement and ultimately boost your direct bookings.

Create engaging and authentic content.

Showcasing your hotels' unique selling points is crucial to standing out from your competitors. Whether you're located in the remote countryside, perched on a clifftop overlooking the sea or based in the heart of a bustling city centre, taking users on a virtual tour of your surroundings will whet their appetite for exploration.

Promoting the added extras your hotel has to offer will also give you a competitive edge. For example, if you have a pool, onsite spa, bar or restaurant, getting creative with your videos and featuring clips of your hotel staff will help increase reach.

Before posting your content, don't forget to edit your video to make it more engaging by adding music, filters and relevant hashtags to your caption.

Work with travel Influencers.

Collaborating with travel influencers is a great way to reach more users and grow your following. Inviting a travel-focused influencer to stay at your hotel for free, in return of sharing content, can result in a fantastic return on investment for the exposure and subsequent, direct bookings you will receive.

Gain inspiration from trending hashtags.

Posting authentic content of your hotel is a great way to grab your target audience's attention and attract potential guests. If you're unsure where to start, find inspiration by searching trending hashtags such as #TikTokTravel before you begin to find out what's working well for your competitors.

HopDigital is here to support the hospitality industry.

Through data and creativity, we help hospitality businesses bounce back stronger. We can work with you on a project basis or provide a monthly digital marketing service.

Get in touch to book your free website and digital marketing audit today.