Ramping up results for Ingliston Hotel and Country Club.
- Dawn Whittle
- June 30, 2021
Ingliston Hotel and Country Club is a picturesque resort set in a 90-acre private estate; close to Glasgow Airport and ideally located in-between Glasgow City Centre and Loch Lomond.
With award-winning equestrian facilities, conference and wedding venues, a boutique hotel, luxury lodges and a restaurant, every guest is greeted with a warm welcome and friendly smile.
HopDigital became Ingliston Hotel and Country Club's digital marketing provider in 2020, with the key objectives of promoting accommodation and food and drink offers, driving traffic to their website to increase direct bookings and raising brand awareness.
Our digital marketing services for the hotel range from social media management, content creation, email marketing campaigns, website maintenance and SEO.
Ingliston's social media results have gone from strength to strength, month on month. Through creative content, the team continue to grow their following, increase their engagement rates and boost their direct bookings.
During May 2021, despite lockdown, Ingliston's social media statistics continued to soar!
- 72,534 (+1,965 followers from April 2021)
- 49,000 engagements generated (+27,007 increase since April)
- 1,559,046 impressions across Facebook and Instagram (+922,211 since April)
- The top-performing post on Facebook and Instagram was the last-minute accommodation availability which sold out within 3 minutes of posting!
- On average, Ingliston receives five new bookings via FB messenger and 12 new email signups from the website per day.
Staying at the forefront of social media best practices, the HopDigital team utilise engaging video, eye-catching imagery, competitions, guest testimonials, relevant hashtags and daily holidays to promote Ingliston's offers, news and updates across their social media platforms.
By working with influencers and the local press, the team further amplify the hotel's key messages to generate a high number of impressions.
We work closely with the client to ensure that enquiries are responded to promptly. Guests are also requested to share their experiences and feedback directly to the Facebook page.
"We are delighted to see such high engagement numbers and have enjoyed a great return on investment from social media. The HopDigital team are very creative and responsive. We enjoy collaborating with the team on our social media, email campaigns and website updates. The process is fluid, friendly and fun from start to finish."
Elaine Sherlock, Head of Operations at Ingliston Country Club and Hotel