Our latest news, articles and helpful tips.

Introducing our new payment gateway.

HopPay brings a wealth of fantastic money-saving benefits to hoteliers.

Hotel Marketing Strategy for Valentine's Day

HopDigital shares some love and top tips for creating a hotel marketing strategy to drive direct bookings for Valentine's Day.

Does your hotel website design convert direct bookings?

Tips for customer engagement and driving direct bookings.

Hop Client Spotlight: Dobbins Inn

Dobbins Inn has increased productivity by at least 7 hours a week with Hop.

Monks Website Goes Live!

HopDigital partners with Monks Luxury Accommodation and Seafood Restaurant to develop their new website.

Hotel email marketing trends to watch out for in 2022

Email is one of the most effective methods for hotels to engage with their guests. We discuss the trends to take advantage of in 2022.

Tips for getting your hotel prepared for the upcoming festive peak.

As the UK sees COVID cases rising again, your hotel’s operational and marketing plans could be subject to change! Read our tips for getting prepared for the festive peak.

Hop Client Spotlight: Lastra Farm Hotel

Lastra Farm Hotel, on Anglesey, has increased their daily productivity by two hours with Hop.

Meet Daniel, our Hop Product Owner

We steal 10 minutes from our busy Product Manager to find out what his typical day looks like, his proudest moment, and when he met Annie Lennox.

Developing a website for The Engine Inn

The HopDigital team have recently had the pleasure of working with The Engine Inn to deliver their new website.

Social Media Tips to Grow Your Hotel Business

In today's fast-paced and highly competitive digital world, offering your hotel guests a great stay at your hotel isn't enough.

Hop Client Spotlight: The Salt Lodge at Troon Yacht Haven

The Salt Lodge at Troon Yacht Haven has increased their daily productivity by two hours with Hop.

Can Hotel Technology Help with Long and Short-term Staff Shortages?

As the staffing crisis in the hospitality industry continues hotels are forced to cut back on services as they struggle to cope with demand.

Online Reviews: Getting your guests talking

Online reviews are crucial to ensure that your hotel is visible and help you to gain the trust of prospective customers.

Zero Waste Week 2021

We look at the steps a hotel can take towards becoming a zero-waste business.

Hop Client Spotlight: Bayswell Park Hotel

Bayswell Park Hotel saves up to two hours a day with Hop.

EloTouch partnership announced.

We have partnered with the original inventors of the touchscreen device!

Hop Becomes Official Google Partner

Boost direct bookings with Google Free Hotel Booking Links.

Visit Scotland partnership announced.

We are excited to announce our partnership with Visit Scotland.

Should TikTok be included in your hotel's marketing mix?

If your target customers are between the ages of 13 and 60, you should consider adding TikTok to your marketing mix right now.

Exciting offers with our partner, Siteminder, for all new customers!

Join Hop before the end of September to save on the world’s most powerful and smart hotel Channel Manager!

How to create an effective online hotel distribution strategy?

Push your direct booking channel, choose the right OTAs and invest in intuitive tech.

Hop Client Spotlight: The Trivelles Group

The Trivelles Group saves between 2-3 hrs per day and £1000 per month with Hop.

Summer is the season to start your hotel's Christmas marketing!

Businesses will start planning their corporate events and staff parties to ensure they secure the best prices at their preferred venue.

Equip your hotel with an intuitive PMS that offers a complete solution.

Automation, contactless technology and digital communication will play a pivotal role post COVID.

What Natasha's Law means for hospitality businesses

From 1st October 2021, Natasha's Law will be enforced in England, Wales and Scotland, requiring full labelling of pre-packed food.

Instagram is no longer just an App for sharing photos.

Instagram announces that the platform is now evolving into a video-centric entertainment app. What does this mean for hotels?

Ramping up results for Ingliston Hotel and Country Club.

Ingliston Hotel and Country Club continues to increase social media engagements month on month, thanks to HopDigital.

Tips for re-engaging with guests and generating repeat bookings.

While all guests are invaluable to your hotel, the positive revenue of repeat bookings shouldn't be overlooked. Retaining guest loyalty is an essential factor for a hotel's success.

The UK hotel industry is in a recruitment crisis. So, what's the solution?

Covid hasn't just cut guest numbers; it's sent staff packing back to their countries... where they've stayed.

Hop Partners with Hotel Cloud

We are delighted to partner with Hotel Cloud, the first and only solution to combine revenue and marketing management.

Meet Carly, our Digital Account Manager

Carly brings creativity, fresh ideas and organisation to the HopDigital team. She loves tuning in to a funny parenting podcast and adventuring around North Wales.

Is your hotel website prepared for the next Google algorithm update?

Does your hotel website offer a great user experience? Google prepares to implement its latest algorithm update.

Hop launches multi-property management system.

HopMultiProp enables hoteliers to manage their multiple properties from one cloud-based platform.

Staycation boom: what does Britain really think?

After an almost apocalyptic forecast for the hospitality sector earlier this year, the demand for staycations has skyrocketed, but what do Briton’s really think?

Meet Richard, our COO and Co-founder.

With a passion for golf, cooking up a feast in the kitchen, growing Hop into a world-class brand and finding new ways to make our clients’ lives easier.

Is your hotel website working for you?

Find out about our free website audits and flexible payment terms.

Meet Sharon, our Sales and New Business Director.

Ask anyone at Hop to describe Sharon in three words, and they will likely tell you she's supportive, driven and fun-loving!

Britons reveal turn offs when booking a holiday online.

Almost half of Brits plan to take a staycation & a quarter intend to go abroad in 2021, which is great news for hoteliers!

Save £100 on the new-look HopApp!

Get HopApp for just £99 (normally £199) when you sign up before 31.8.21.

What are Britons looking for in a 2021 staycation?

Over half of Britons plan to take a staycation in 2021. Find out where the UK is planning to stay and what they want from a getaway here.

Contactless ordering system for hospitality businesses.

Enable your customers to view menus, order and pay with their mobile devices without leaving their table.

Hotel marketing tips for re-opening.

Our Digital Marketing Account Manager shares his top five marketing areas hotels should focus on in the run-up to re-opening.

How does a PMS save you money?

We asked our Sales and Business Development Director to share her expert advice on how a property management system can save a hotel money.

Welcome to the new-look Hop.

We’ve refreshed our brand and launched a new website. We hope you love it as much as we do.