Key Marketing Areas Hotels Should Focus on in the Run-up to Re-opening.
Our Digital Marketing Account Manager, Owen, shares his expert advice on the key marketing areas hotels should focus on in the run-up to re-opening.
Communicating with your audience is as vital as ever as the hospitality industry plans to re-open. This helps to inform, connect and excite new and existing guests and customers in the run-up to welcoming them back.
Various digital tools and channels can be utilised to achieve this. An email marketing strategy will help to deliver consistent and effective communication. Send out news around the latest updates and projects such as lockdown refurbishments and anything else that’s in progress ahead of re-opening.
This type of content helps build a connection with your guests and customers whilst establishing relationships that are likely to convert when you open your doors again. By creating excitement around your business, you keep your brand fresh in your customers’ minds.
Keeping your social media channels active and updated is equally important. I advise taking a multi-channel approach to reinforce your messaging across social and email. This strategy provides you with a greater engagement rate. Sharing updates, showcasing stunning local imagery, throwbacks to past events, and questions or polls to keep your audience interacting is all valuable content.
However, if I was to pick one fundamental element of marketing during the current time, it would be to ‘humanise‘ your brand. Becoming more ‘personable‘ goes a long way in connecting and engaging with your audience. This all helps to generate loyalty and eventually footfall both short and long term when the doors finally open again.
Personable content = Emotional Connections = Loyalty
Loyalty = Long Term Conversions
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