Hospitality Trends 2021. What You Should Be Preparing For.
As hoteliers ourselves, we understand how difficult it is for the hospitality sector to plan and prepare for the year ahead.
However, we do know that it is more essential than ever for hotels to keep evolving and adjusting, take advantage of opportunities, and succeed in the face of the challenges thrown in our way.
The spike in coronavirus numbers is forcing hoteliers to re-evaluate their current operational processes. The pandemic has also brought around a sizeable shift in consumer behaviour; guests not only require but demand that hotels adjust their services and offerings to accommodate them safely and securely in the ‘new normal’.
Hop’s Top Tips to Help you Plan Ahead for 2021.
Stay Up to Date with Emerging News to Plan and Retarget Your Marketing Campaigns
Over the past week, Tour Operators (TUI and National Express) reported an increase in UK hotel bookings by the over 50s. This is due to a boost in travel confidence, following news of a vaccine becoming ready and available early this year.
The BBC also announced a Covid rule change, permitting parents to stay in hotels to see their children.
Keeping up to date with emerging news enables you to react and adjust your marketing communications and re-target your campaigns to niche and segmented audiences. Now is the time to evaluate your marketing messaging, offers and packages to ensure they appeal to the relevant demographics who are searching for precisely what you are offering.
Ongoing travel restrictions mean people will be travelling closer to home for the foreseeable. Reaching and converting your domestic market will be crucial to success this year.
Evaluate Technology and Invest in Money and Time-saving Tools
Managing cash flow and evaluating revenue streams is crucial in 2021. It is advisable to leverage your PMS and CRM systems to make sure they’re working hard enough for you. Streamlining all your operational processes and online communications into one affordable and user-friendly platform won’t only save you time, but will also save you valuable revenue.
Ensure you Have Contactless Communication Tools in Place
Offering a total contactless guest experience will become of paramount importance. From mobile check-ins, providing room service to communicating consistently throughout your guests’ entire life-cycle. Ensure that you have the tools and technology set up now so guests feel safe and secure during their stay.
Contactless features such as SMS, an integrated check-in app and an online shop are essential to ensuring your guests’ experience is both safe and enjoyable. These tools will quickly become the industry standard. Now is the time to invest and ensure you have everything in place.
Make the Entire Online Booking Process Quick and Easy
Your guests’ booking process should be simple, with no more than 2-3 steps required to complete. You will also want to encourage guests to book directly through your website, with zero commission taken on bookings to maximise your revenue.
Your Booking Engine’s look and feel should also be consistent with your website’s design to offer a seamless and secure user experience.
Booking.com reported that 70% of online bookings are made via mobile. Therefore, it is also essential that you audit and evaluate your online booking process to ensure your website is responsive and works sufficiently across all devices and browsers.
Provide Covid Safety Messaging Across all On and Offline Touchpoints
Covid safety messaging should be delivered clearly and consistently from pre, during, to post-stay communications to ensure guests feel safe and reassured throughout their stay.
Important messages to highlight will need to include details on enhanced sanitisation and cleanliness procedures, outdoor space available for meetings, dining and recreational purposes, and rules that ensure adequate social distancing.
Hop is your one-stop-shop for all of your hotel software, contactless communication and digital marketing needs.
Get in touch today to find out how we can help you to prepare and plan ahead for 2021.