Don’t Let Your Hotel Direct Bookings Dry Out This January

With the new year upon us, it’s prime time to look back and assess your learnings and successes of 2019 and plan ahead for 2020.

No business benefits from a financially dry January, especially the hospitality industry.

If your hotel direct bookings are looking worryingly low for the next few months ahead, request a free demo to discover how Hop can help you to generate leads, increase sales, communicate effectively with your guests, and achieve your goals.

Take a read of Hop’s top tips for boosting occupancy and increasing hotel direct bookings throughout the low-season.

Who are your out-of-season guests?
Define what type of person is more likely to book a room during low-season. Once school holidays are over, it could be that the older and retired demographic are more likely to stay out-of-season, rather than families or young professionals. Update your marketing messages to appeal to and target this audience.

Assess your pricing
Whilst low-season can be detrimental to sales figures, no one is looking to pay premium rates for a room during the quiet months. Compare your low-season prices to your competitors to see how you measure up and assess how low you can go, without making a loss.

Add extras and offer incentives
Discounted spa treatments, complimentary dinner or added little luxuries in rooms are great incentives to encourage bookings; offering added extras creates value for money. Introducing a loyalty scheme, where the more bookings a customer makes over time the more rewards they gain, will also help to retain and re-activate old and existing customers.

Start promoting your high-season offers now
Yes, we’re talking about Christmas again already! Planning ahead and starting to promote high-season offers now will help to secure bookings later in the year, to make up for any losses during low-season.

Update your online marketing presence
Embrace the winter seasons and promote the benefits of staying in your hotel over the colder  months. Update your website and online listing content to feature images of roaring log fires, cosy bedrooms, winter meals and local walks to entice people to stay at your hotel. Your written content should also summon up the feeling of wanting to escape for a winter break.

Up your marketing activity
Just because your hotel has quietened down following the festive season, it doesn’t mean your marketing activity should too. In fact, it’s the most crucial time to concentrate on your marketing plans for the year ahead and start communicating upcoming offers to new and existing customers. Find out if there are any local events happening in your area during low-season when visitors may be looking for overnight stays and schedule these in to your marketing plan.

Need a helping hand with your out-of-season marketing plans? Request a free and no-obligation digital marketing review with our experienced team.

Or find out how Hop’s PMS Innovative features can help you to save time and money by requesting a free demo.

– Increase direct bookings with our responsive Booking Engine
– Increase new and repeat bookings via our integrated CRM
– Seamlessly distribute listings through 120+ OTAs
– Manage events effectively from enquiry to feedback
– Maximise revenue through real-time revenue reporting

Contact us on / 0345 301 0034 /