Latest Blogs

Find all you need from Blogs to eBooks; Webinars; Podcasts and information on latest technology in the sector… we are always looking to enhance our knowledge and our service offer so we are always trying to learn more and build the industry.

smiling woman

Introducing our new payment gateway.

HopPay brings a wealth of fantastic money-saving benefits to hoteliers.

couple looking at a sunset

Hotel Marketing Strategy for Valentine's Day

HopDigital shares some love and top tips for creating a hotel marketing strategy to drive direct bookings for Valentine's Day.

Man on laptop

Does your hotel website design convert direct bookings?

Tips for customer engagement and driving direct bookings.

Dobbins Inn

Hop Client Spotlight: Dobbins Inn

Dobbins Inn has increased productivity by at least 7 hours a week with Hop.

Monks hotel

Monks Website Goes Live!

HopDigital partners with Monks Luxury Accommodation and Seafood Restaurant to develop their new website.

hotel email marketing

Hotel email marketing trends to watch out for in 2022

Email is one of the most effective methods for hotels to engage with their guests. We discuss the trends to take advantage of in 2022.

Christmas tree

Tips for getting your hotel prepared for the upcoming festive peak.

As the UK sees COVID cases rising again, your hotel’s operational and marketing plans could be subject to change! Read our tips for getting prepared for the festive peak.

Lastra farm Hotel Room

Hop Client Spotlight: Lastra Farm Hotel

Lastra Farm Hotel, on Anglesey, has increased their daily productivity by two hours with Hop.

Meet the team

Meet Daniel, our Hop Product Owner

We steal 10 minutes from our busy Product Manager to find out what his typical day looks like, his proudest moment, and when he met Annie Lennox.

The Engine Inn Walbottle

Developing a website for The Engine Inn

The HopDigital team have recently had the pleasure of working with The Engine Inn to deliver their new website.

Social media icons on phone

Social Media Tips to Grow Your Hotel Business

In today's fast-paced and highly competitive digital world, offering your hotel guests a great stay at your hotel isn't enough.

The Salt Lodge at Troon Yacht Haven

Hop Client Spotlight: The Salt Lodge at Troon Yacht Haven

The Salt Lodge at Troon Yacht Haven has increased their daily productivity by two hours with Hop.


Can Hotel Technology Help with Long and Short-term Staff Shortages?

As the staffing crisis in the hospitality industry continues hotels are forced to cut back on services as they struggle to cope with demand.

Hotel reviews

Online Reviews: Getting your guests talking

Online reviews are crucial to ensure that your hotel is visible and help you to gain the trust of prospective customers.

Zero Waste Week 2021

Zero Waste Week 2021

We look at the steps a hotel can take towards becoming a zero-waste business.

Bayswell Park Hotel Dunbar Scotland

Hop Client Spotlight: Bayswell Park Hotel

Bayswell Park Hotel saves up to two hours a day with Hop.


EloTouch partnership announced.

We have partnered with the original inventors of the touchscreen device!

Google Hotel Free Booking Links

Hop Becomes Official Google Partner

Boost direct bookings with Google Free Hotel Booking Links.


Visit Scotland partnership announced.

We are excited to announce our partnership with Visit Scotland.


Should TikTok be included in your hotel's marketing mix?

If your target customers are between the ages of 13 and 60, you should consider adding TikTok to your marketing mix right now.

siteminder logo

Exciting offers with our partner, Siteminder, for all new customers!

Join Hop before the end of September to save on the world’s most powerful and smart hotel Channel Manager!

Hotel room

How to create an effective online hotel distribution strategy?

Push your direct booking channel, choose the right OTAs and invest in intuitive tech.

Trivelles Group

Hop Client Spotlight: The Trivelles Group

The Trivelles Group saves between 2-3 hrs per day and £1000 per month with Hop.

Hotel Christmas

Summer is the season to start your hotel's Christmas marketing!

Businesses will start planning their corporate events and staff parties to ensure they secure the best prices at their preferred venue.

hotel tech

Equip your hotel with an intuitive PMS that offers a complete solution.

Automation, contactless technology and digital communication will play a pivotal role post COVID.

Food prep

What Natasha's Law means for hospitality businesses

From 1st October 2021, Natasha's Law will be enforced in England, Wales and Scotland, requiring full labelling of pre-packed food.


Instagram is no longer just an App for sharing photos.

Instagram announces that the platform is now evolving into a video-centric entertainment app. What does this mean for hotels?

Ingliston Hotel

Ramping up results for Ingliston Hotel and Country Club.

Ingliston Hotel and Country Club continues to increase social media engagements month on month, thanks to HopDigital.

Hotel guest

Tips for re-engaging with guests and generating repeat bookings.

While all guests are invaluable to your hotel, the positive revenue of repeat bookings shouldn't be overlooked. Retaining guest loyalty is an essential factor for a hotel's success.

Hotel room

The UK hotel industry is in a recruitment crisis. So, what's the solution?

Covid hasn't just cut guest numbers; it's sent staff packing back to their countries... where they've stayed.

Hotel Cloud

Hop Partners with Hotel Cloud

We are delighted to partner with Hotel Cloud, the first and only solution to combine revenue and marketing management.

Lake District

What are Britons looking for in a 2021 staycation?

Over half of Britons plan to take a staycation in 2021. Find out where the UK is planning to stay and what they want from a getaway here.

Digital Account Manager

Meet Carly, our Digital Account Manager

Carly brings creativity, fresh ideas and organisation to the HopDigital team. She loves tuning in to a funny parenting podcast and adventuring around North Wales.


Is your hotel website prepared for the next Google algorithm update?

Does your hotel website offer a great user experience? Google prepares to implement its latest algorithm update.

multi-property management system

Hop launches multi-property management system.

HopMultiProp enables hoteliers to manage their multiple properties from one cloud-based platform.

Richard Drummond Hop COO

Meet Richard, our COO and Co-founder.

With a passion for golf, cooking up a feast in the kitchen, growing Hop into a world-class brand and finding new ways to make our clients’ lives easier.

web dev

Is your hotel website working for you?

Find out about our free website audits and flexible payment terms.

Sharon Smith, Hop Sales Director

Meet Sharon, our Sales and New Business Director.

Ask anyone at Hop to describe Sharon in three words, and they will likely tell you she's supportive, driven and fun-loving!


Britons reveal turn offs when booking a holiday online.

Almost half of Brits plan to take a staycation & a quarter intend to go abroad in 2021, which is great news for hoteliers!


Save £100 on the new-look HopApp!

Get HopApp for just £99 (normally £199) when you sign up before 31.8.21.


Contactless ordering system for hospitality businesses.

Enable your customers to view menus, order and pay with their mobile devices without leaving their table.

Scottish Highlands

Staycation boom: what does Britain really think?

After an almost apocalyptic forecast for the hospitality sector earlier this year, the demand for staycations has skyrocketed, but what do Briton’s really think?

Revenue Graph

How does a PMS save you money?

We asked our Sales and Business Development Director to share her expert advice on how a property management system can save a hotel money.


Hotel marketing tips for re-opening.

Our Digital Marketing Account Manager shares his top five marketing areas hotels should focus on in the run-up to re-opening.


Welcome to the new-look Hop.

We’ve refreshed our brand and launched a new website. We hope you love it as much as we do.